Innovators are a small group of people (2.5%) who lead the way with adopting new technologies, products and services. Early Adopters (13.5%) are the second category of individuals followed by two groups of roughly the same size: Early Majority and Late Majority both at 34%. Laggards are the last to adopt new things and they comprise about 16% of the population.
Sticking Your Neck Out
This blog post provides a bit of insight to hopefully help you join the Early Majority of people adopting video as a means to share on social media.
Why Should I Use Video to Share Information?
2. Encourages Active Engagement: rich media will convey emotions and engages at a richer level than text only
3. Stand Out from the Crowd: ability for most people to easily share video is a relatively recent thing
4. Generate Content to Re-purpose: graphics and text can be easily captured from video
Here’s How To Get into the Early Majority
You’ll Need Some Equipment
2. Microphone: you’ll want a good microphone. I use a GoMIC from Samson – it’s great! And has other uses too. And a good headset can work too.
3. Fast Internet Connection: needed for Live Streaming but not all that important for capture only.
4. Editing Software: lots of options here. And there are a lot of cheap editing services. $20 will get you a lot of professional editing via several online services.
Of course, ‘mobile versions’ of all of the above are good to have too – but in my experience desktops provide best capture, editing and publishing facilities.
Publish Once, Share Everywhere
Some byproducts of a good video can include:
1. Transcript based on voice-to-text translation or manual transcription (Several options)
2. Infographics and SlideShares – Combine your video with some screen shots, commentary, and add somelosed captions.
3. Aa podcast episode – Simply drop the video from the audio and you have a rudimentary podcast (Audacity)
4. Dozens of short snips, tweets and soundbites. (Canva)
Next: Some Tips I’m Learning