On Wed, 7/13/16, the Cambia Grove hosted a Leadership Focus Event: Social Media for Busy Execs where a panel of healthcare CEO’s discussed what they’re doing on social media, and the tactics they use to engage consumers and peers alike.
In this previous post I shared some of what I was able to absorb from the panel. This post rounds out my gleanings.
Note: To be sure I didn’t capture all the great information shared shared by these Healthcare CEO’s. If you want more, I suggest reviewing the video published by Cambia Grove. (updated 7/28/16)
Dave: During exercise, on elevators, social media is sort of a quasi-meditation in itself. I try not to be the loser who checks out his social media when he’s with his kids.
Note: Jennifer Lawrence-Hanscom exited the panel prior to questions from the audience
Questions from the Audience
Dave: Use tools to find the people/groups in the tribe that best meets your needs. LinkedIn allows sharing at length. Use Twitter to point to more detailed info presented elsewhere.
Don: Different channel/tool has different targets and levels of reach – might be more global/general or more specific. Sometimes I will post to a specific LinkedIn group
How do you sync up with company-wide editorial calendar?
Don: You can lift/copy portions of someone else’s Social Media personality – but you really have to be yourself. They’re (Benioff & Legere) being provocative with their social media presence and we’re not trying to be that way at Cambia
Dave: I used to be much more compartmentalized between my personal and work lives on social media. But work gets pulled into personal and vice versa. These norms are shifting. Need to challenge the status quo. You can be provocative without being loud and dropping F bombs.
Bonus Tips (Via @ehelm)
1. Listen for themes or FAQs related to your industry and determine where you can add value.
2. Schedule posts using social media management tools. Also schedule time to engage/respond.
3. Use social media to keep up with news and what people are talking about.
4. Engage with customers, peers, media, and policy makers.
5. Don’t get too comfortable with any social tool or platform. Things change quickly.
6. Social media takes practice. Start with a plan and learn/adapt as you go.
7. Put up a profile photo. Or as @DonAntonucci put it, “Don’t be an egg.”
For more information and insight into the business of healthcare data, technology and services; particularly in the realm of social media, consider following me on Twitter.